Strategi Komunikasi Petani Dalam Difusi Inovasi Padi Organik

Oktarina, Selly and Thirtawati, Thirtawati Strategi Komunikasi Petani Dalam Difusi Inovasi Padi Organik. Meta Communication Jurnal Ilmu Komunikasi. ISSN 2356-4490

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Abstract

Organic farming is an agricultural system that is designed and managed in such a wayso as tocreate sustainable productivity. Agricultural extensionagents is one of there formers who havean important role in the diffusion of innovation activities of organic rice program. The success of education is not only determined by the material presentedal one but delivery technique also plays an important roleinthe success ofagricultural extensionactivities. Therefore, itis necessary that the communication strategy of an innovationcan bediffusedto farmers. With the effective communication strategy will facilitate the extensionin presenting the materialin various ways according to theapproach taken. This research was conducted in the Village Pulokerto Palembang. Points were selected intentionally (purposive) to farmers who perform semi-organic rice cultivation. When the study conducted from May to November 2014. The method includes a case study (case study) of selected farmers, farmers selected from farmers who take the whole organic rice cultivation (census) as respondents Based on the research results can be summarized as follows: (1). SO strategy is a strategy that uses the power(strenghts) to take advantage of opportunities that exist.; (2). WO strategy is astrategy adopted by minimizing weaknesses (weaknesses) to take advantage of opportunities that are owned; (3). ST strategy is a strategy that is performed with the way of using force (strengths) to address threats; (4). WT strategy is astrategy used by minimizing the weaknesses and avoiding all the threats (threats) Key words: communication strategies, diffusion of innovation, organic farming

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Mr Arief Mirathan - Eka Setya Wijaya
Date Deposited: 04 Dec 2015 02:51
Last Modified: 04 Dec 2015 02:51
URI: http://eprints.unlam.ac.id/id/eprint/552

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