ANALISIS PEMASARAN USAHA BUDIDAYA IKAN BAWAL TAWAR (Colossoma macropomum) SEGAR DI KOLAM DI KECAMATAN MARTAPURA KABUPATEN BANJAR PROVINSI KALIMANTAN SELATAN

Tri, Dekayanti (2011) ANALISIS PEMASARAN USAHA BUDIDAYA IKAN BAWAL TAWAR (Colossoma macropomum) SEGAR DI KOLAM DI KECAMATAN MARTAPURA KABUPATEN BANJAR PROVINSI KALIMANTAN SELATAN. CHLOROPHYL. ISSN 1858-3954

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Abstract

The aim of this research are knowing (1) the marketing chanel, (2) the profit of Colossoma macropomum fish culture, (3) the marketing margin. The method used for collecting the data are survey and interview method also purposive sampling method to get sample. The marketing chanel of Colossoma macropomum in Martapura District concist of three pattern, namely : a. Producer consumer (local) = 13 %, b. producer reail  consumer (local) = 301 %, c. Producer  collector  retailer consumer (local/out of region) = 56 5. The average profit of Colossoma macropomum cultur in the pond in Martapura District for one time production (four month) is Rp. 1.449.250,00 with RCR value 1.30. It means that it has adventages and it is proper to be carried out. The Margin based on the main price for the collector of Colossoma macropomum is 11.71 % and for the retail one is 10.31 %.

Item Type: Article
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Perikanan > Agrobisnis Perikanan
Depositing User: Mr Abdur rahman
Date Deposited: 29 Jul 2013 22:50
Last Modified: 29 Jul 2013 22:50
URI: http://eprints.unlam.ac.id/id/eprint/37

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