Experimental Study: Effectiveness of Using Coupons

Firdaus, Muhammad Riza (2010) Experimental Study: Effectiveness of Using Coupons. In: Seminar Nasional SEMIRATA BKS PTN Wilayah Barat 2010, 25 s/d 28 Mei 2010, Banjarmasin.

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This study examines the effect of differences in maturity of discount coupons to the response of consumer purchases. The methods used are experimental design. The results showed a difference in the response of consumer purchases as a result of coupons with different maturities. Other findings stated that the intention to use the coupons did not influence the actual behavior of consumers in the purchase decision.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mr Arief Mirathan
Date Deposited: 13 Sep 2013 19:30
Last Modified: 13 Sep 2013 19:30
URI: http://eprints.unlam.ac.id/id/eprint/105

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