Firdaus, Muhammad Riza (2010) Experimental Study: Effectiveness of Using Coupons. In: Seminar Nasional SEMIRATA BKS PTN Wilayah Barat 2010, 25 s/d 28 Mei 2010, Banjarmasin.
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Abstract
This study examines the effect of differences in maturity of discount coupons to the response of consumer purchases. The methods used are experimental design. The results showed a difference in the response of consumer purchases as a result of coupons with different maturities. Other findings stated that the intention to use the coupons did not influence the actual behavior of consumers in the purchase decision.
| Item Type: | Conference or Workshop Item (Paper) |
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| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Mr Arief Mirathan |
| Date Deposited: | 13 Sep 2013 19:30 |
| Last Modified: | 13 Sep 2013 19:30 |
| URI: | http://eprints.unlam.ac.id/id/eprint/105 |
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